By putting shoppers at the center of its business, adidas keeps winning.
Speed and agility have been hallmarks of great athletic performance since the earliest Olympic games, and likely before. But speed and agility in retail? That’s not so easy.
A leader in athletic sportswear, shoes, and fashion, adidas is disrupting manufacturing and retail with bespoke design and a digital approach that puts consumers at the center of everything the company does. Joseph Godsey, Head of Digital Brand Commerce, explains that the company “is truly trying to build differentiated experiences, identifying key consumer segments and mapping out experiences tailored to their needs.”