3 New Ideas on the Product Roadmap

3 New Ideas on the Product Roadmap

The IdeaExchange is where you can share ideas with the Trailblazer Community and Salesforce Product Managers. Use your voice to shape Salesforce products by posting and upvoting ideas throughout the year and prioritizing top ideas three times a year. During each...
Episode 65: Modern App Development with Mohith Shrivastava

Episode 65: Modern App Development with Mohith Shrivastava

    Mohith Shrivastava is a Lead Developer Advocate here at Salesforce. His main role is to inspire our developers. In this episode, we talk about modern application development. We also discuss the content that Mohith has been producing himself in order to...
Modern B2B Marketing Attribution: Making the Business Case

Modern B2B Marketing Attribution: Making the Business Case

When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated...
Checklist: Is ABM Right for You?

Checklist: Is ABM Right for You?

In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past five years. And they’re gaining in popularity because they generate results. New ABM...
Optimizing Unpackaged Deployments Using a Delta Generation Tool

Optimizing Unpackaged Deployments Using a Delta Generation Tool

As a Salesforce developer or architect, moving towards source-based release management and Continuous Integration (CI) is key to improving the speed, reliability and quality of your Salesforce deployments. Frequently deploying small changes is very valuable, but it...
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